Our Mission is Your Digital Success

Waxxin started as an online headshop selling pipes, bongs, and smoking accessories. The goal was to sell accessories online by using SEO and digital marketing. After consulting with UR Results and reviewing business metrics, it was obvious a better strategy was required.

Waxxin needed a wide array of services including:

• Social media
• Passive and active social media posting
• SEO on products pages
• SEO articles
• Custom web design including landing pages, images, email campaigns
• Created event calendar
• Added content resources
• Medical / Recreational dispensaries (hunting)

After the discovery session, we identified three key activities that drive revenue, traffic, and subscribers.

One of the greatest lessons that they learned was the importance of thorough business planning. Not to be confused with a marketing/media plan; it’s very important to understand exactly who is going to pay you, how much, how often, and how you can cause it again.

Site - www.waxxin.com

As a newly established organization, Cannabis-Aid needed a new digital presence and a capacity to promote and sell events online. Essential to attracting sponsors, exhibitors, speakers, and attendees, the digital presence needed to drive interest and participation, as well as support sales and administration.

After analysis, we defined a digital strategy and a detailed two-year plan that included a web presence with e-commerce, social media, marketing, content, and integration into 3rd party platforms. We then build the digital footprint at the pace of Cannabis-Aid's growth, first establishing an informational website, then adding operational modules as needed.

To support the speaker campaign, we built a speaker module. For exhibitors, we integrated into a proprietary interactive expo map. For attendees, we integrated ticketing. We then established three social media channels, each designed to support partnership and sales goals.

Specially, Facebook and Instagram was used for attendee promotion and interaction, while LinkedIn was designated to attract sponsors, exhibitors, and speakers. Across channels, we generated unique digital content in many formats, and focused on industry news to accelerate campaigns. We posted and responded on a 24-hour cycle.

As events neared, we added print advertisement, digital billboards and paid social media ads to support promotional campaigns. Focusing on LinkedIn, we grew the primary account from 3k followers to 11k. We then "hunted" through LinkedIn, identifying prospects and setting up business development calls on behalf of Cannabis-Aid.

PROJECT PROFILE

• Digital Analysis and Business Planning
• Digital Architecture and Content Planning
• Digital Build and Integration - Stage Gate Approach
• Digital Campaigns and Content Generation
• Social Media Channel Management - Passive and Active
• Social Media Business Development - Aggressive

Organic Stepping Stones started as an idea to help families across the world improve their health by starting with their diet. Renee came to us with a burning passion to help others, but needed support with taking her business into the digital world.

During the business and content strategy interviews, we identified three key actions that would cause a profitable business result. For her, these actions were ticket sales for her events, sign-ups for starter kits, and sign-ups for young living essential rewards.

To help Renee achieve her goals online, we aligned her business strategy to a digital presence and identified three key metrics that drive business results, ticket sales for classes, young living sign up / purchase, essential rewards sign up.

We also created a series of content campaigns being events, recipes, and news posts that Renee chose to execute herself, which she has been successful in doing.

Site - www.organicsteppingstones.com

CannaTown is designed to help distressed communities, entrepreneurs, and investors and gain momentum in a rapidly growing cannabis sector.

CannaTown came to us seeking a stronger digital presence and an explosive social media plan. We were able to fulfill this request by focusing on these three core groups in our planning and discovery.